Leonid Bershidsky isn’t impressed with the Apple Watch:
“The Apple Watch isn’t a tech miracle. It requires a phone to work, creating an Occam’s-razor moment for the consumer: Do I need another device if I still have to carry my phone around with me everywhere? Samsung has overcome this by offering a smartwatch that doesn’t need a phone. The Apple Watch’s functionality isn’t market-beating. It’s a basic fitness tracker that can count steps, measure the heart rate and prompt the wearer to be more active. The device can handle messaging the way its competitors do. The Siri voice assistant makes an expected appearance.”
What makes the Apple Watch stand out is its “beauty as an object.” Which leads Bershidsky to conclude that “Apple established itself as the world’s biggest fashion company.”
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