Jacques Godbout ( The World of the Gift , 37 
He observes that this is the opposite of the purpose of “the tendency . . . to wrap all customer goods in plastic . . . . Here the aim of wrapping is to isolate the produce from the consumer, to ensure that nothing of the producer’s person is transmitted to the customer, not even a virus! As well, this sort of wrapping is not intended to hide anything and is often transparent.”
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