On the Square Today

In her latest On the Square column , Elizabeth Scalia considers advertising’s skewed vision of love:

According to Madison Avenue, heterosexual relationships in America contain one browbeaten, idiotic or insincere member (usually male) and one completely overbearing member (usually female). During regular season, baseball fans endured a summer full of extreme close-ups of a big-eyed girl demanding constant cute-isms of a weary boyfriend; she looks panicked when nauseating terms of endearment are not tripping off his tongue. In a voiceover, the anxious male—trying to avoid what we must understand will be an inevitable “scene” if he does not cough up a coo—nimbly saves himself by pronouncing his drink (Sweet Tea) and his dessert (Pie). Sweetie Pie is briefly assuaged, but her staggering insecurity demands more and so the ante is upped as she mews, “aw, Chipmunk . . . ”

Cue jingle: da-da-da-dah-dah, I’m lovin’ it.

Also today, Nathaniel Peters reviews the new film, The Way :

The Way, a new movie directed by Emilio Estevez and starring his father, Martin Sheen, tells the story of Tom, a Californian ophthalmologist (Sheen) whose son (Estevez) dies on the first day of his pilgrimage. Having retrieved and cremated the body, Tom then decides to finish the pilgrimage, carrying his son’s ashes along and burying them at different points along the way. A self-proclaimed lapsed Catholic, Tom doesn’t see much point in prayer during a time of grief. Nor was he close to his more free-spirited son. He embarks on the pilgrimage out of a sense of duty and a desire to help his son finish what he died attempting.

Dear Reader,

Can I be direct with you?

War abroad. Socialists on the rise. AI upending human life. Endless uproar online. The modern attention economy doesn’t want readers — it wants users enslaved to the tyranny of the present.

First Things is the antidote: literary excellence, timeless truths, and a fixed point of reference in a culture that has lost its bearings.

But we can’t do it without readers like you.

Our goal: Raise $150,000 by November 1 to sustain First Things in the year ahead.


Your gift anchors readers in the permanent things.

Make your Fall Campaign gift now using the button below.

GIVE NOW

If you have any questions or would like more information, please contact Giovanni Del Piero, Director of the Editor’s Circle, at gdelpiero@firstthings.com or 212-627-1985.

Next
YOU MIGHT ALSO LIKE

The Church in the Age of Therapy

Matthew Loftus

In 1966, Philip Rieff wrote in The Triumph of the Therapeutic that “Religious man was born to…

Canada’s Deadliest Blind Spot

Anna Farrow

On September 20, the Daily Mail ran a story with the provocative headline, “Our 83-year-old Christian grandmother…

The Faithful Joy of Dolly Parton and Fulton Sheen

Mike Aquilina

Dolly Parton and Fulton Sheen seem to have had little in common. She favored rhinestones; he wore…