I have a visceral reaction of disgust whenever I see this ad by the World Wildlife Fund, though I can’t exactly explain why.
Tasteless or powerful? What’s your verdict?
Whatever you think about the visual imagery, the message—”The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it”—seems to be a non sequitur. What exactly is the point? Nature is like terrorism so give us money to preserve it?
Update : In the comments section, Jeffrey Overstreet points out that the U.S. chapter of WWF doesn’t like the ad either:
For what it’s worth, the ad has surprised even the World Wildlife Fund people, and they’re condemning it too. NBC reports that the ad “is credited to agency DDB Brasil for WWF-Brazil — but ran in Israel, of all places. A representative for the US headquarters of WWF said they had been unaware of the offensive poster until today.”
Read more about it here .
YOU MIGHT ALSO LIKE
The Church in the Age of Therapy
In 1966, Philip Rieff wrote in The Triumph of the Therapeutic that “Religious man was born to…
Canada’s Deadliest Blind Spot
On September 20, the Daily Mail ran a story with the provocative headline, “Our 83-year-old Christian grandmother…
The Faithful Joy of Dolly Parton and Fulton Sheen
Dolly Parton and Fulton Sheen seem to have had little in common. She favored rhinestones; he wore…
