Feed Your Flock?

Doritos and Pepsi are holding a contes t for a commercial to be aired during Super Bowl XLV. The top five finalists haven’t been announced yet, but I’ll be surprised if this entry doesn’t make the cut.

Although it’s calibrated to offend people of almost every faith (even Hare Krishnas!), I have to give them credit for paying attention to details. (My favorite is that the pastor originally has an old PC behind his desk, but at the end of the ad—after the money has rolled in—he has an new iMac.)

Dear Reader,

Can I be direct with you?

War abroad. Socialists on the rise. AI upending human life. Endless uproar online. The modern attention economy doesn’t want readers — it wants users enslaved to the tyranny of the present.

First Things is the antidote: literary excellence, timeless truths, and a fixed point of reference in a culture that has lost its bearings.

But we can’t do it without readers like you.

Our goal: Raise $150,000 by November 1 to sustain First Things in the year ahead.


Your gift anchors readers in the permanent things.

Make your Fall Campaign gift now using the button below.

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If you have any questions or would like more information, please contact Giovanni Del Piero, Director of the Editor’s Circle, at gdelpiero@firstthings.com or 212-627-1985.

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