An ad campaign by Ogilvy Atlanta shows the true face of the Boy Scouts :
After decades of showing nothing but beardless Scouts, it’s refreshing to see ads that show what the young campers really look like after spending time in the woods.
I remember that when I was twelve we’d come off a weekend camping trip looking like a pack of Amish hobos. So as not to frighten our parents, the Scoutmaster always made us shave before we headed home (“No, you can’t keep even a goatee,” he’d invariably tell us). We also had to pledge an oath not to speak of our Scouting-induced hirsuteness.
That sort of white-washing always struck me as contrary to the ethos of Scouting. It’s good to see them coming clean about the fact that not all Boy Scouts are clean-shaven.
Dear Reader,
Can I be direct with you?
War abroad. Socialists on the rise. AI upending human life. Endless uproar online. The modern attention economy doesn’t want readers — it wants users enslaved to the tyranny of the present.
First Things is the antidote: literary excellence, timeless truths, and a fixed point of reference in a culture that has lost its bearings.
But we can’t do it without readers like you.
Our goal: Raise $150,000 by November 1 to sustain First Things in the year ahead.
Your gift anchors readers in the permanent things.
Make your Fall Campaign gift now using the button below.
If you have any questions or would like more information, please contact Giovanni Del Piero, Director of the Editor’s Circle, at gdelpiero@firstthings.com or 212-627-1985.
The Church in the Age of Therapy
In 1966, Philip Rieff wrote in The Triumph of the Therapeutic that “Religious man was born to…
Canada’s Deadliest Blind Spot
On September 20, the Daily Mail ran a story with the provocative headline, “Our 83-year-old Christian grandmother…
The Faithful Joy of Dolly Parton and Fulton Sheen
Dolly Parton and Fulton Sheen seem to have had little in common. She favored rhinestones; he wore…