IKEA is now the most popular restaurant in Iceland, both by visits per year and by volume of food served. The country’s most popular restaurant is not a restaurant.
The Reykjavik Insider :
Arnar Stefánsson, the restaurant manager, said that the most popular day of the year is Sprengidagur (Shrove Tuesday), a time when Icelanders traditionally eat salted meat and yellow beans.
I hope this isn’t narrow-minded of me, but I have difficulty accepting that anything traditional can be celebrated at a buffet in a furniture store. It also suggests a deficiency of culinary sophistication. Perhaps English-Icelandic translators should put down the Halldór Laxness and start working on Escoffier.
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