at RandomHouse.ca (via Andrew Sullivan):
…In fact, comparing beer commercials from the Ukraine and the U.S. led Lantolf and Bobrova to an unexpected finding that highlights differences in how Americans and Ukrainians think about people. In the Ukrainian commercials, the study notes, “people do not become friends by sharing beer; rather beer drinking occurs among individuals who are already established as friends, which entails a close and trusting relationship.” The people drinking beer together are described as druh, which Dr. Lantolf translates as being like the English concept of “best friend,” rather than tovarysch, which translates as “comrade” or “acquaintance.”
By contrast, Dr. Lantolf notes that “friend” has become a very loose term in English; we call someone we met on an airplane half an hour ago a friend. “We speculate,” he writes with Bobrova, “that these commercials, most likely unintentionally, display an aspect of the American concept of friendship as superficial and transitory.”
Dear Reader,
Can I be direct with you?
War abroad. Socialists on the rise. AI upending human life. Endless uproar online. The modern attention economy doesn’t want readers — it wants users enslaved to the tyranny of the present.
First Things is the antidote: literary excellence, timeless truths, and a fixed point of reference in a culture that has lost its bearings.
But we can’t do it without readers like you.
Our goal: Raise $150,000 by November 1 to sustain First Things in the year ahead.
Your gift anchors readers in the permanent things.
Make your Fall Campaign gift now using the button below.
If you have any questions or would like more information, please contact Giovanni Del Piero, Director of the Editor’s Circle, at gdelpiero@firstthings.com or 212-627-1985.
YOU MIGHT ALSO LIKE
The Church in the Age of Therapy
In 1966, Philip Rieff wrote in The Triumph of the Therapeutic that “Religious man was born to…
Canada’s Deadliest Blind Spot
On September 20, the Daily Mail ran a story with the provocative headline, “Our 83-year-old Christian grandmother…
The Faithful Joy of Dolly Parton and Fulton Sheen
Dolly Parton and Fulton Sheen seem to have had little in common. She favored rhinestones; he wore…
