You might have seen the billboard for the new HBO movie on Jack Kevorkian. I did, this week, on the walk to work. It shows a close-up of Al Pacino, who plays Jack Kevorkian in the movie, with heavy glasses and a half grin on his face. The caption reads “Is This the Face of a Killer?”
My instant mental answer: Yes.
Seriously. Pacino may look like Kevorkian, but someone in publicity should have realized his face also, for many, instantly brings to mind his very-much-a-killer roles as the Devil in The Devil’s Advocate or the man who killed his brother and many others in The Godfather series. My simple search for the HBO billboard shot reveals that I’m not the only one who thinks Yes, Very Creepy Killer after glancing at this billboard.
So, in a way, HBO has done an impeccable job of advertising what the movie’s about.
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