How Do You Convince People On Your Side That They Are On Your Side?

In today’s On the Square , Pete Spiliakos says: If you want to be the party of Reagan, you need to master the Reagan art of storytelling:

I recently had a conversation with an acquaintance and I asked them what Romney was for. This person was stuck and finally said that Romney was for cutting Social Security and for the elite. For all the hundreds of millions of dollars spent by the Romney and the right-leaning Super PACs, many young people only hear conservative ideas explained (or merely condemned) by left-of-center politicians, journalists or entertainers. Often, when young people do see conservatives in their own words, it is only when those words are exceptionally embarrassing.

Read the rest here . Part of the Reagan art of storytelling involves wholesale theft of words .