Breaking News from the PR Department

From my inbox, a press release about a new book, in which “Author discusses science, psychology and spiritual enlightenment.” And why not? “Imagine what your life would be like without fear. Imagine living a life filled with love, peace and understanding.”

Who could object? The author, the press release continues, has “summarized his 40 years of research on the subject of how people can reach enlightenment.” He has, you see, a ” knack for making complex things simple,” and in his new book, “he explains that not only is enlightenment possible, but that enlightenment is our birthright, and it’s not hard to attain—we already have it. We just need to uncover it.”

The press release concludes, “Can we interest you in taking a look and possibly doing a story or an interview”?

Not today, I think. Not today.

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