Manhattitude

Zadie Smith finds in a forty-foot beer ad on a nearby wall a summary of a Manhattan creed.

Smith writes, “beer used to be sold on the dream of communal fun: have a beer with a buddy, or lots of buddies. People crowded the frame, laughing and smiling. It was a lie about alcohol—as this ad is a lie about alcohol—but it was a different kind of lie, a wide-framed lie, including other people. Here the focus is narrow, almost obsessive. Everything that is not absolutely necessary to your happiness has been removed from the visual horizon. The dream is not only of happiness, but of happiness conceived in perfect isolation. Find your beach in the middle of the city. Find your beach no matter what else is happening. Do not be distracted from finding your beach. Find your beach even if—as in the case of this wall painting—it is not actually there. Create this beach inside yourself. Carry it with you wherever you go. The pursuit of happiness has always seemed to me a somewhat heavy American burden, but in Manhattan it is conceived as a peculiar form of duty. . . . You are pure potential in Manhattan, limitless, you are making yourself every day.”

It’s not like this in the “old country”: “When I am in England each summer, it’s the opposite: all I see are the limits of my life. The brain that puts a hairbrush in the fridge, the leg that radiates pain from the hip to the toe, the lovely children who eat all my time, the books unread and unwritten. . . . When I land at JFK, everything changes. For the first few days it is a shock: I have to get used to old New York ladies beside themselves with fury that I have stopped their smooth elevator journey and got in with some children. I have to remember not to pause while walking in the street—or during any fluid-moving city interaction—unless I want to utterly exasperate the person behind me. Each man and woman in this town is in pursuit of his or her beach and God help you if you get in their way.”