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Over at Reason , Andrew Potter has a fine piece about the tenth anniversary of Naomi Klein’s book No Logo .

The book was intended to be an unsparing attack on branding and consumerism—and instead (as the always useful Arts & Letters Daily puts it) the book “became a research bible for marketers selling to consumers who wanted meaning, integrity, and moral purpose in their shopping carts. Thank you, Naomi!”

Ah, the Cultural Contradictions of Capitalism, or How I Learned to Stop Worrying and Love the Mall.


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